Clara
Clara remembers the people you love, so you can love them better.
Every person has a constellation: their important dates, sizes, likes, and dislikes float around their photo as living bubbles. The household is a constellation too, with tasks orbiting whoever owns them.
It is the thought that counts.
Life moves fast, and it is hard to keep track of every little thing. Birthdays, wishlists, groceries, trash day. Clara helps you manage all of it in one place, and makes being thoughtful easy.
- One placePeople, dates, gifts, and the household, together instead of scattered.
- On deviceThe assistant runs locally with Apple Intelligence.
- Nothing auto-savedClara proposes one change at a time and waits for you.
Everyone gets a constellation.
Everything about someone lives in one place, orbiting their photo.
Tap a bubble, see the detail.
Important dates, sizes, likes, and dislikes float around each person as living bubbles. Tap one to see the details and update your notes. Drag them around and organize them however makes sense to you.
Set reminders, brainstorm gift ideas, or send a nudge to help with something at home.
Open a person, see the whole picture.
Sizes for the things you always forget. The dates that matter. What they love and what they cannot stand. It is all one tap away when you actually need it, standing in a shop or staring at a wishlist.
Add a detail the moment you hear it, and it is waiting for you next birthday.
The invisible work, finally visible.
Your household is a constellation too, and the chores orbit the people who own them.
Hand a chore off by dragging it.
Drag a task onto someone else to hand it off, or onto the house to leave it up for grabs. Everyone in the household can see what is outstanding and who has it.
- Amber means pending.
- Red means overdue.
- Green means done.
The invisible work should count for something.
Your avatar levels up like an RPG character.
Finishing tasks, buying gifts, reaching out, and adding details about your people all earn experience. The work of remembering usually goes unnoticed. Here it adds up to something you can see.
Talk to Clara like a person.
The heart listens, thinks, and proposes one change at a time. Nothing is saved until you confirm it.
It runs on your device.
The assistant runs on device with Apple Intelligence, so what Clara knows about your people stays on your devices. It proposes; you decide. There is no silent write.
Never give, enforced.
Allergies and hard no's are filters, not notes.
Clara blocks the wrong idea everywhere.
Record what someone cannot have, and Clara filters conflicting gift ideas everywhere they could appear. You do not have to remember the constraint at the moment you are shopping.
Brainstorm ideas against what you already know about the person, and keep a wishlist that survives the year.
iPhone, iPad, and Mac.
The same constellations, the same household, on whichever screen you happen to have.
Set the tone, then forget about it.
Decide how much Clara speaks up, and it stays that way.
Nudges you chose, not notifications you tolerate.
A weekly digest, reminders on the dates that matter, and nothing else. Clara is built to be quiet by default, because an app about caring for people should not be the thing nagging you.
- Pick which occasions are worth a reminder
- One weekly digest instead of a stream
- Widgets for the next occasion on your Home Screen
- Siri opens Clara hands free
Gentle, and yours.
A weekly digest and gentle nudges, never nagging.

On device
The assistant runs on your device with Apple Intelligence. What Clara knows about your people stays with you.

Your own iCloud
Sync runs through your private iCloud, not through a company server.

Widgets and Siri
Widgets keep the next occasion on your Home Screen, and Siri can open Clara hands free.
iPhone, iPad, and Mac.

iPhone and iPad
Coming soon to the App Store.

Mac
Coming soon to the Mac App Store.

Apple Intelligence
Ask Clara needs a device that supports Apple Intelligence. Everything else works without it.
Because clarity is kindness.
Clara is coming soon to iPhone, iPad, and Mac.